When to Fire Your Marketing Agency (and When Not To)
The case for taking knowing when to switch marketing agencies more seriously than most competitors do.
Where This Actually Shows Up
knowing when to switch marketing agencies comes up constantly in client conversations, usually after something's already gone wrong. It doesn't have to be that way — most of what causes problems here is predictable, and fixable, well before it becomes expensive.
What Actually Moves It
None of this requires exotic tooling — a simple, consistent process around response time and communication, checked against reporting transparency on a regular schedule, covers most of what actually matters here.
The Takeaway
knowing when to switch marketing agencies is one of the few areas where getting the fundamentals right genuinely outperforms a clever shortcut.
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